Hi, my name is Ben, I am a creative graphic designer from the South West of England, I have over 12 years of commercial experience in graphic design. I feel that I have always been drawn to graphics. I think it goes back to when I was a kid, always drawing and sketching. When I started skateboarding I was immersed in the artwork on the skateboards of the late 90’s and early 2000’s and the brands within the culture at the time.

My passion for design started 18 years ago and my ambition will never fade. Graphic design to me is a form of expression, it embodies the feeling of identity, personality and our aspirations. How you represent your business, goes hand in hand with how you represent yourself. We all set ourselves goals in life, we have hopes, dreams and desire for success. Brand identity in its most basic form is a mark, a shape, something that ignites a spark of interest with the people that you would like to communicate with. Great graphic design speaks to people, it opens up doors with new customers and provides a common ground in which to build relationships. Your brand is more than a logo, you are the brand. The work that you produce is the brand, along with services that you provide. The most important part of visual communication is ensuring that it communicates. Does it speak the language of your target audience? Do you feel it represents you at this stage in time?