THE BRIEF

Miller Genuine Draft wanted to freshen up their in-store POS displays across Ireland. 
They wanted to ensure the displays had plenty of stand out and impact using elements that existed within their current brand library. I worked on this project during my time at Quantum Marketing Europe.

THE RESULT

The result was giant die-cut bottle shaped displays and headers using their golden city skyline graphic as the focal point, as well as introducing new elements such as the golden glowing lozenge that holds the magic eight.