THE BRIEF

Pink Giraffe Events are a photo booth company from the South West of England, they approached me to redesign the brand identity. The brief was to create a clean branding that was fitting for their growing customer base.

THE RESULT

I felt that the brand needed to be slightly more abstract, a subtle nod to the giraffe. So I decided to focus on recognisable features of the giraffe that could be easily translated within an icon design. I felt that the ears and horns together worked well. Theres a nice balance to the composition that feels appropriate, the branding still feels fun but at the same time has more premium look.