THE BRIEF

The brief was to create a mens toiletries product line for Boots under the brand Paxton and Pepper. Other than the logo, the look and feel needed to be redesigned for the 2021 Christmas promotion. They wanted something that was clean, masculine but also accessible and inclusive. I worked on this whilst I worked at A2V.

THE RESULT

The final product range resulted in a charcoal matte finish with a contrasting white to make the packaging pop on shelf. The accent colour ways represent the fragrances offered within the range and each colour was highlighted for the product in that given fragrance to give clarity to the consumer on shelf in store.