Pilsner Urquell Canary Wharf Sampling
THE BRIEF
Pilsner Urquell are known for their historic beer brand, they are also known for their presence at Taste of London. During my time at Quantum Marketing Europe we would work on creating the exhibition stand concepts and experiential events throughout the year for Pilsner Urquell, as well as the Marketing campaigns that would lead up to the events.
Pilsner Urquell hosted a tasting session in a Waitrose store in Canary Wharf, where members of the public had the chance to meet and speak with brewmaster Vaclav Berka.
My task was to create point of sale such as a free standing display unit along a beer collar that would have the competition details for tickets to Taste of London.
THE RESULT
A fantastic day of brand and product engagement that not only was educational for existing consumers of the beer, but also brought awareness to customers that had not tried the product before.