THE BRIEF

James Fanton is a local photographer who approached me to create him a brand  identity that would be clean and sophisticated but at the same time friendly and approachable. James is predominantly a wedding photographer so I needed to appeal to his target market but also give him the option to work in other industries.

THE RESULT

The result was a clean and versatile branding with soft colourways. Although the logo is contemporary and clean it still encapsulates James’s friendly and outgoing nature but also provides him with a professional business identity.