THE BRIEF

During my time working for A2V, my managing director wanted me to create a logo for a golf marketing brand. Pure Golf helps golfers find sponsorship and partnerships with businesses and companies, they also increase exposure for golfers and provide services to give them the best chance of progression and success. Business and golf has always worked well together.

THE RESULT

I wanted the logo to visualise the swing of the golf club but also the brands most important message, which is connection. The joining of the U and the R through negative space symbolises this.