THE BRIEF

Wilkinson Sword teamed up with the Transformers film franchise and wanted to produce limited edition razors and packaging for their male shaving range. Each pack would be teamed up with a Transformers character. I worked on this project during my time at Quantum Marketing Europe.

THE RESULT

The result was a set of razor packs that captured the spirit and intensity of the films without comprimising the Wilkinson Sword branding on the pack. I felt that the main goal in developing these packs was to create something that would really excite the fans of the film enough to collect the razors as a range.