THE BRIEF

Mich Turner MBE of the Little Venice Cake Company came to A2V to create a line of home baking, decoration kits and accessories. I worked on the packaging design for these products during my time working for A2V. This line was to be developed with the intention of being sold in her own atelier located within the prestigious Atlantis the Royal, Dubai.

THE RESULT

Mich wanted something far more subtle than her previous product lines. She was keen for the products to feel luxurious and the packaging to be something that you would want to keep. We developed a two-piece box design that had a belly band with the packaging information and warnings, leaving
the boxes to feel clean and premium.