THE BRIEF

Nirvana Vets, specialises in pet euthanasia. They provide a personal service that allows families to have their pets put to sleep at home in a comfortable stress free environment. Nirvana vets needed a branding that was simplistic and compassionate. The nature of the business means that its communication with its customer base has to be soft, approachable and supportive.

THE RESULT

I created an icon that uses a flower shape with an ECG wave that runs through the centre, based on ideas that the client shared with me in the initial brief.