THE BRIEF

The brief was to create limited edition packaging for Wilkinson Sword, as well as a display unit, a bus stop and a pack sleeve to promote a free shaving brush offer when you buy a Hydro 5 or Hydro 3 razor pack. I worked on this project during my time at Quantum Marketing Europe.

THE RESULT

The result was a contemporary take on the traditional barbershop look and feel, using traditional blue and red barber stripes, bold stacked typography and vintage flourishes to give the design a heritage look.